Our Story

More Than Just a Hoodie

We didn’t start this clothing brand just to sell hoodies—we started it to make a difference.

 Coming from families who have lived through the struggles of war-torn countries like Iraq, Lebanon, Morocco, Afghanistan, and Palestine, we’ve seen firsthand the impact of hardship, displacement, and loss. We’ve heard the stories, felt the pain, and witnessed the resilience of people fighting for a better future. But resilience alone is not enough; support is needed.

 That’s why we created this brand—not just as a fashion statement, but as a movement. Every hoodie is more than just a piece of clothing; it’s a symbol of solidarity and a direct way to give back.

 For every hoodie purchased from a specific country’s collection, 10% of the profits will go directly to that country’s charities—whether it’s rebuilding homes, providing food, supporting education, or offering medical aid.

 If you purchase a Palestinian hoodie, you’re helping those in Palestine. If you choose an Afghan hoodie, your contribution goes toward supporting Afghan communities in need. Every design represents a story, and every purchase helps rewrite that story for the better.

 This is more than fashion. This is a movement. This is hope stitched into every thread.

 Together, we can turn a hoodie into a helping hand.

Join us. Wear with purpose. Give with impact.